Peer Feedback

 How useful was the task?

was useful.

what you need to do to improve?

The main feedback was that  need to finish off my essay as my essay was incomplete.
And talk more about the theorists such as Connell and Gauntlett in order to be more successful along with looking at the different time periods e.g past present and future.

what have you learned from others work?

The way other people have structured their work has given me an idea of how i should be structuring my own essay.

Mad Men: Season 4 Episode 7 (The Suitcase)

Summary 

Don asks for ideas for the new suitcase they are going to be selling. Peggy doesn't get the work done in time so has to stay late with Don to get the work done, missing her surprise birthday meal with her boyfriend. She cancels the dinner and breaks up with her boyfriend. Don takes her out for a meal and a drink for her birthday. Afterwards they go back to the office where 'duck' (who peggy is having an affair with) is looking for her. Don an 'duck' have a fight and Peggy escorts 'duck' out of the building. Don and Peggy fall asleep together, early in the morning Don makes a phone call to find out someone close to him has died. The next day Don suggests an idea to Peggy and sends her home to change out of yesterdays clothes.

Characters

Don: has the most power within the work place, and is quite controlling as he makes Peggy work over her hours so that she can finish the work.
Seems unappreciative of Peggy's ideas and when she offers a good idea he changes it slightly to call it his own, showing Peggy's subordinate role within the office.

Peggy: quite powerless within the office compared to the men even though her job title is higher than the other men in the office. however she has more power than the other women within the work place and is treat with more resect than other women such as Joan Harris. Is having an affair with 'duck' who assumes she is sleeping with don.

Joan Harris: asks the men in the other room to tidy up the space and they ignore her command, apart when one of the characters moves the them, thus showing her lack of control over the men in the office.

Mad Men: character profiles

• Don Draper;

- Successful in career, powerful, smart, intelligent, attractive, respected leader.
- Men want to be him, women want to be with him.
- Hegemonic male category, offers the idea of the perfect male.
- 'perfect beautiful US family'
- 'he offers the world of power in a world where men arguably men have become increasingly emasculated post-industrialisation, or at least, the role of the female has altered over time.'
- Hegemonic: a notion of maintaining or re-establishing patriarchal authority; a social structure where this male is at the top of the hierarchy  and every other is ordered below him.
- Threats to hegemonic male; shifts in gender norms, the sexually confidant woman. The male has sexual prowess and who determines when the woman is attractive/ can satisfy his needs.
- women characters challenging masculinity

Mad Men;

- Set in the 1960s and very popular, coming up to series 5. Reasons for its popularity? who might the target audience be?
- what are your observations of Don and the other male characters? what tare the representations
- what forms don/ other male characters ideology?
- would you argue that this is any evidence of masculinity crisis?

R W Connell

Masculinities (1995)

critique of the sex role in gender socialisation 
-gender inequalities are explained in terms of biology
- difference is understood of deviation from the normative mode of masculinity and femininity
- gender roles themselves are vague
- it is incapable of theorising change in gender relations
- the individual subject (person) is entirely the product of social structure
- supports the status quo by ignoring power relations
- suggests that gender is 'hard work' not about socialisation
- they are multiple competing masculinities
- "masculinities are configurations of practice within gender relations a structure that includes large scale institutions and economic relations as well as face to face relations and sexuality. masculinity is institutionalised in this structure as well as being an aspect of individual character and personality" 2000

Key Terms

• Hegemonic Masculinity 

- dominant form of masculinity in our society
- culturally valued the most
- qualities include: heterosexuality, whiteness, physical strength, suppression of emotionsInterpellation 

• Subordinate Masculinity 

- exhibit qualities that are the opposite of those values in hegemonic masculinity, e.g physical weakness, express emotion
-gay or effeminate men

• Voyeurism 

observing or looking at someone and gaining sexual pleasure.

• Marginalised Masculinity 

- cannot fit into the hegemonic because of certain characteristics , e.g race.
- still subscribe to norms of hegemonic masculinity like physical strength and aggression
- men of colour or disability

• Blys mythopoetic model 

a movement that refers to a loose collection of organizations active in men's work since the early 1980s. The mythopoetic men's movement grew as a reaction to the second-wave feminist movement. The mythopoetic men's movement aims to liberate men from the constraints of the modern world which keep them from being in touch with their true masculine nature.

• The Male Gaze 

- she looked at the 'gaze'

- she said that everything you watch is from the perspective of a male

- male gaze - term to describe the empowerment experience by the male audience when they look upon a female because the female character is objectified  

- describes men as predators, men looking upon women like fresh meat

• Complicit Masculinity 

- a man who doesn't fit into the hegemonic traits, but doesn't challenge it 
- often admires the characteristics of hegemonic masculinity

• Narcissistic Identification 

- experience of being able to put oneself so deeply into a character (feel oneself to be so like the character) that one can feel the same emotions and experience the same events as the character is supposed to be feeling and experiencing.

• Metrosexual 

- a heterosexual male who pays close attention to his appearance

• Emasculation 

- deprive a man of his male role or identity

• Misogyny 

- this is the hatred or dislike of women or girls

• Ubermensch 

- the idea of a superior man that rises above the rest to create and impose his own values

Mens Health

March 2013
'make her a sex adict'
- puts forward that the fault is with her - she is the addict
- makes reference to 'hunter-gatherer' ideology (conquer animal)
- 'coats of armour' advert outs forward an expert tone to better market the coat.

May 2013
- lists of role models: Thomas sabo advert - NOT hegemonic bit shows wealth (violin, jewellery etc) many oages if role models/ their training: Reassurance.
- 'follow their lead to get a blockbuster body'
- reassurance on how to beat disease, makes it seam easy.

June 2013
- ridiculous sell lines i.e own these abs indestructible health, wonder drug etc
- reassurance ie inform famous boxers/ celebs tc
- uses role models to support workout routines. develops him as hegemonic

May 2014
- laddishness as a protective layer: 'how to get away with office sex'
-objectifies women and treats them like object within the work place
- link in with hegemonic traditions , football, gym

Mens Health Task;

task;
1. use of irony/ humour/ ladishness
2. supporting men in finding their place in the world
3. reassurance
4. instruction of behaviour
5. how role models are used to direct and aid construction of identity
6. how mens health can construct identity 

Answers;

1. 

2.
3.
4. 
How to improve your orgasm 
Seduce the girl in 60 seconds

5.
6.