Stop Check - What is Semiotics?

• Semiotics was founded  by Barthes in the 1950's, he was interested in how meanings were relational.
• Semiotics is the science of signs and the meaning behind different texts. For example the main character in American History X, due to his tattoos such as the swastika symbol on his chest it suggest that his is in favour of white superiority and is of racist nature. 
• It can be linked to binary opposites for example, our connotations of males and females.