Tuesday, 4 March 2014

Marxism Theory

-Karl Marx - Naomi Klein and media representations and the rise of brands
- suggested in the 19th century
- implies that you don't always have to see the product to buy into the product.
-e.g Beyonce advert for 02 priority.

Key Words:
-Advertising
-Enigma
-Mirleading
-Prestige
-idiology
-Hegemony

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