Personal Relationships; the audience may have formed a relationship with the singer within the music video so may watch it because they relate to the audience.
Preferred Reading; the main character within the music is a strong individual
Popular music is often a focus of social concern.
Dick Hebdige 1979
argued that the bricolage of each new style , such as 'punk' or 'garage' music subvurts the cultural norm and so creates a new representation of a group out of control. e.g the music if Elvis Presley as regarded as 'black' music and not suitable for 'white' audiences and his act was too 'ranchy' to be seen on television so they only showed him from the waist upwards
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