U
& G: Denis McQuail (1987)
Information: finding out about the
world;seeking advice; satisfying curiosity; educaiton; gaining security through
knowledge
Personal
Identity: reinforcement of personal values; models
of behaviour; identifyingwith valued other; gaining insight into oneself
Integration
and Social Interaction: gaining insigtht into
circumstances with others; indentidying with others; basis for conversation
with others; basis for conversaiton with others; substitute for real life
companionship; helping to carry out social roles; enabling connection with
family friends and society
Entertainment;
escapism; diversio; relaxation; cultural or
aesthetic enjoyment; filling time; emotional release; sexual arousal
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